The fundamental idea behind comparison shopping is to get the best deal. In other words, the idea behind it is to look for a product with the lowest possible price.

If you are an Internet merchant then putting your products in the comparison shopping websites would be a good idea. Basically, these sites consolidate products from different vendors and have comparison reviews and other content. This is useful for the customers, as they can compare products in a better and an easy manner.

With the comparison shopping market places, you will get the product information from data feeds. You would find the data feeds with standardized information in a specific format and this could be submitted through the FTP (File transfer protocol).

There are dedicated comparison shopping websites which can help the users in comparing the best deals on a single platform. These sites makes easier for the users to save huge amount of money while shopping and above all the users can avail the best deal available.

Such comparison sites offer many products like mobile phones, clothes, broadband, finance, electrical goods and consumer electronics. Right from LG microwave to the Nokia handset and from home loan to Armani shirt, you can get everything on such sites. From the cosy comfort of your home, you can easily buy such products.