Nowadays it is very easy for people surfing the internet to find reviews on something. Reviews are simply articles written about a specific product (movie, book, shampoo etc.) by a person that has sampled that product specifically for the purpose of writing the review. As people and particularly internet marketers have become aware of the increasing benefits of writing reviews and placing them on their website, more and more reviews have started to find their way online every single day.

They are extremely popular in the internet community, so there must be some way that they are beneficial. This begs the question; why would someone write reviews? Well, here are a few possible answers along those lines.

Perception as an Expert: One of the biggest advantages of writing a review is that even without any other effort on your part it makes you seem like an expert on the subject. Think about it for a moment; have you read a review and then almost automatically had a reaction to the opinions one way or another? Whether you’ve agreed or disagreed with them your reaction has been strong because you perceive the person writing them to be an expert on the subject at hand. This image is one that many internet marketers desire and for that reason they write reviews to attempt to achieve it.

Perception as being Helpful: Another reason that people write reviews is that it makes them seem helpful. If you have a helpful image to the people that visit your website then they are going to take your recommendations more seriously than they might otherwise do. This is very important to keep in mind as it could end up making you a lot of money if you do it correctly.

Selling Products: There are a number of tactics that internet marketers employ in order to sell their products and because of that if one of their tactics ends up not working then they simply try another one. Writing a review is a great tactic along the lines of selling products because of the two reasons listed above. Not only will it make you seem like an expert on the product but it also makes you seem very helpful. If you were to post two reviews on your website for different products and then attach an affiliate link to a third review then you might see more interest out of your customers because your first two reviews made it look like you were not trying to promote anything and were just interested in providing your audience with high quality information.