Nowadays it is very easy for people surfing the internet to find reviews on something. Reviews are simply articles written about a specific product (movie, book, shampoo etc.) by a person that has sampled that product specifically for the purpose of writing the review. As people and particularly internet marketers have become aware of the increasing benefits of writing reviews and placing them on their website, more and more reviews have started to find their way online every single day.

They are extremely popular in the internet community, so there must be some way that they are beneficial. This begs the question; why would someone write reviews? Well, here are a few possible answers along those lines.

Perception as an Expert: One of the biggest advantages of writing a review is that even without any other effort on your part it makes you seem like an expert on the subject. Think about it for a moment; have you read a review and then almost automatically had a reaction to the opinions one way or another? Whether you’ve agreed or disagreed with them your reaction has been strong because you perceive the person writing them to be an expert on the subject at hand. This image is one that many internet marketers desire and for that reason they write reviews to attempt to achieve it.

Perception as being Helpful: Another reason that people write reviews is that it makes them seem helpful. If you have a helpful image to the people that visit your website then they are going to take your recommendations more seriously than they might otherwise do. This is very important to keep in mind as it could end up making you a lot of money if you do it correctly.

Selling Products: There are a number of tactics that internet marketers employ in order to sell their products and because of that if one of their tactics ends up not working then they simply try another one. Writing a review is a great tactic along the lines of selling products because of the two reasons listed above. Not only will it make you seem like an expert on the product but it also makes you seem very helpful. If you were to post two reviews on your website for different products and then attach an affiliate link to a third review then you might see more interest out of your customers because your first two reviews made it look like you were not trying to promote anything and were just interested in providing your audience with high quality information.

Product Review Email newsletters as you know them are on death row.

There’s a new breed of Ezines; a new generation of subscriber reviews and ratings driven content ezines. No longer driven by publishers reviews of what products or services are hot based on what is most profitable for publishers. I call them “web 2.0 Ezines” following the web 2.0 sites phenomena.

These are ezines that is respected and trusted to help it’s subscribers decide what they want to buy based on very intricate systems of rating, social media and voting systems without the undue doubtful self-serving editorial reviews of publishers.

Subscribers to a web 2.0 ezine buy what they want based on trusted and relevant opinion of real users product and service reviews and ratings rather than what the editor’s reviews or hyped testimonials says.

These are a new breed of ezines that allow it’s ezine subscriber to post a review about a product or service they have purchased and used to be included as content for the ezine.

Whether you subscribe to the ezine, just to get inside product ratings and reviews by real users or contribute by way of your own real life reviews. You will find that real Users in web 2.0 ezines give you the most relevant and updated ratings and advice on a particular product or service in that market BEFORE you spend your hard earned money..

This is having tremendous significance for Ezine publishers in every niche. You see these ezines are managed by not just the publishers. The publishers empower subscribers of the ezine to post reviews to be used as editorial content in the ezine. Ratingshub Internet marketing review ezine is the latest web 2.0 ezine introduced in the internet marketing community.

The result of allowing ezine subscribers to post relevant respected and trusted user ratings and reviews as ezine content is proving to be very effective for subscribers to have the ability to access an ezine of trustworthy credible product or services facts, ideas and advice to use in their decision making.

Why?

Well, such ezines create a platform where the subscribers refer to real user product or service ratings, reviews and advice. And then based on how helpful the subscribers find it, the ezine content would determine how effective the sales promotional links would be clicked by subscribers interested in that service or product.

Product and service users are taking ezine editorial power into their own hands; They are practically co- editors of the “web 2.0” ezine by adding their own ratings, reviews and advice about products and services they have bought as relevant ezine content. These are that are trust and respect these ezines with their ratings, reviews and responses to products and services being offered in the market. They encourage or promote only products or services that are highly rated by real users to help prospective buyers.

These web 2.0 ezines are a platform for shared values, ratings, reviews, ideas and advice which are trusted more than a sales pitch or publishers own review of a product or service.

When ezine subscribers (through reviews) make the effort to tell other subscribers that they like or don't like something about a product they bought, it means that it is important to every subscriber. After all, it’s true and helpful to those considering buying that product.

Users leave both positive and negative comments about products and then others read them, comment on them in turn…but most importantly provide honest advice subscribers to make buying decisions as they consult the ezine content.

Today’s information communication technology has changed the way subscribers are advising each other, influencing publishers and the editorial opinion in a BIG way. It is no longer enough for subscribers to take a "passive" approach to dealing with publishers or editors. Instead today’s subscribers are more willing to advise and trust each others collective product and service ratings and reviews …when faced with a buying decision. The web 2.0 ezine …

• Gives product or services user control over editorial content; ratings, reviews, ideas and advice generation that is viewable by ezine subscribers to use.

• Subscribers trust real life product or service users as co-editors of the ezine.

• Responds to subscribers basic need for trust and credibility in order to make buying decisions.

The web 2.0 ezine is driven by a set of shared social values of respect and trustworthiness.

The bottom line is… Product and services users are now in charge of ezine editorial content that subscriber’s find relevant in ezines.